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South TyrolNature and the culture of wood

South Tyrol

The familyLove for wood, since 1928

The family

HistoryA way to learn and grow.

History

The Pircher brand,
a 90 year old story.

Pircher's story starts in Dobbiaco, in the heart of South Tyrol. Here, people have always had a particularly close relationship with wood as a source of life and work. Profound knowledge of this unique raw material and the respectful treatment of nature are part of South Tyrolean culture. In passing down the art from father to son, Pircher has managed to combine tradition with technology, woodworking with environmental protection, in that the company now has 90 years of experience in the timber industry.

Christian Pircher

Nature, family tradition, love and deep knowledge of wood are the secrets of this company.

Reinhard PircherAn enlightened entrepreneur

FacilitiesHeadquarters and logistics centre

Green DreamOur dream in green

Training CentreBuilding the future

Reinhard Pircher

An enlightened entrepreneur

Reinhard Pircher managed the family business with vision and passion for many years, allowing it to grow into what it is today.

Facilities

Headquarters and logistics centre

Headquarters, production centre and Shop
Villabassa (BZ)

Logistics Centre, Training Centre and Shop
Rolo (RE)

Green Dream

Our dream in green

We want to spread our wood culture and passion for its natural properties to all of our partners and customers. Wood is an indispensable raw material for us, and has supported us for generations. As it continues to grow, Pircher has an ethical duty to make conscious and sustainable choices not only for the company itself but also for the region and its communities. Only in this way can we acquire "value" over time, not only economically, but also in terms of our relationship with the social and natural environment.
It is crucial to invest in the environment, in company certifications, in company employees and in the community that surrounds our establishments, and especially in the people who buy our product. The consumer is reflected in what they buy, since the product reflects a style and a way of life, in which we rediscover authentic values.For us, corporate social responsibility is right at the top of our list of priorities.

Training Centres

Building the future

Since 1996 the "Reinhard Pircher" Training Centre has been hosting conferences, training courses and meetings in a refined and elegant setting. The "Reinhard Pircher" Training Centre is the ideal choice for anyone seeking a friendly, easy to reach meeting place, which has ample private parking and all the very latest services.
The "Reinhard Pircher" room is the ideal place to host:

New Product Launches
Press Conferences
Training courses and seminars
Business meetings
Road shows

Love for wood

Love for wood, since 1928

Nature, family tradition, love and deep knowledge of wood are the secrets of Pircher. This is what we South Tyroleans are like, maybe a little shy and reserved, but deeply in love with our land. We love what it gives us, and we love to make it grow and flourish each day with our work. Love for wood since 1928.

A long journey

We have come a long way, learning from and treasuring our past experiences in order to build the future. Year after year, progress upon progress, Pircher has become a point of reference and a leader in the wood products market.

1928

Our story begins with the opening of the sawmills by Josef Pircher in Dobbiaco.

1947

After a period of forced interruption during the war, Pircher starts again from scratch.

1956

Alongside his father, the son Reinhard takes the reins of the company and expands its production over the years.

1968

The first original Finnish sauna is built.

1978

Sees the start of production of the "Holzmarkt – do it yourself" line.

1990

The warehousing and product logistics company move to Bondeno di Gonzaga (MN) in order to ensure a better service delivery to customers.

1991

The "Tartaruga" (Turtle) line of products is launched for impregnated exterior wood cladding.

1992

The first laminated wood beams are produced.

1997

The new "Vivitetto" manufacturing plant opens its doors.

1998

The quality and the constant search for innovation that has distinguished the Pircher brand for over 70 years gain recognition with ISO 9001 and 14001 certification.

2003

The new Logistics Centre and Rolo service centre are inaugurated (Reggio Emilia).

December 2003

Marks the passing of Reinhard Pircher who, with his courage and his passion, led the company to success. His son Christian takes over with great dedication and vision.