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The Pircher brand,
a 90 year old story.

Pircher's story starts in Dobbiaco, in the heart of South Tyrol. Here, people have always had a particularly close relationship with wood as a source of life and work. Profound knowledge of this unique raw material and the respectful treatment of nature are part of South Tyrolean culture. In passing down the art from father to son, Pircher has managed to combine tradition with technology, woodworking with environmental protection, in that the company now has 90 years of experience in the timber industry.
Christian Pircher
Nature, family tradition, love and deep knowledge of wood are the secrets of this company.
Reinhard PircherAn enlightened entrepreneur
FacilitiesHeadquarters and logistics centre
Green DreamOur dream in green
Training CentreBuilding the future

Reinhard Pircher

An enlightened entrepreneur
Reinhard Pircher managed the family business with vision and passion for many years, allowing it to grow into what it is today.


Headquarters and logistics centre
Headquarters, production centre and Shop
Villabassa (BZ)
Logistics Centre, Training Centre and Shop
Rolo (RE)

Green Dream

Our dream in green
We want to spread our wood culture and passion for its natural properties to all of our partners and customers. Wood is an indispensable raw material for us, and has supported us for generations. As it continues to grow, Pircher has an ethical duty to make conscious and sustainable choices not only for the company itself but also for the region and its communities. Only in this way can we acquire "value" over time, not only economically, but also in terms of our relationship with the social and natural environment.
It is crucial to invest in the environment, in company certifications, in company employees and in the community that surrounds our establishments, and especially in the people who buy our product. The consumer is reflected in what they buy, since the product reflects a style and a way of life, in which we rediscover authentic values.For us, corporate social responsibility is right at the top of our list of priorities.

Training Centres

Building the future
Since 1996 the "Reinhard Pircher" Training Centre has been hosting conferences, training courses and meetings in a refined and elegant setting. The "Reinhard Pircher" Training Centre is the ideal choice for anyone seeking a friendly, easy to reach meeting place, which has ample private parking and all the very latest services.
The "Reinhard Pircher" room is the ideal place to host:

  • New Product Launches 
  • Press Conferences 
  • Training courses and seminars 
  • Business meetings 
  • Road shows 

Love for wood

Nature, family tradition, love and deep knowledge of wood are the secrets of Pircher. This is what we South Tyroleans are like, maybe a little shy and reserved, but deeply in love with our land. We love what it gives us, and we love to make it grow and flourish each day with our work. Love for wood since 1928.

A long journey

We have come a long way, learning from and treasuring our past experiences in order to build the future. Year after year, progress upon progress, Pircher has become a point of reference and a leader in the wood products market.


Our story begins with the opening of the sawmills by Josef Pircher in Dobbiaco.


After a period of forced interruption during the war, Pircher starts again from scratch.


Alongside his father, the son Reinhard takes the reins of the company and expands its production over the years.


The first original Finnish sauna is built.


Sees the start of production of the "Holzmarkt – do it yourself" line.


The warehousing and product logistics company move to Bondeno di Gonzaga (MN) in order to ensure a better service delivery to customers.


The "Tartaruga" (Turtle) line of products is launched for impregnated exterior wood cladding.


The first laminated wood beams are produced.


The new "Vivitetto" manufacturing plant opens its doors.


The quality and the constant search for innovation that has distinguished the Pircher brand for over 70 years gain recognition with ISO 9001 and 14001 certification.


The new Logistics Centre and Rolo service centre are inaugurated (Reggio Emilia).

December 2003

Marks the passing of Reinhard Pircher who, with his courage and his passion, led the company to success. His son Christian takes over with great dedication and vision.


With the new colouring plant, Pircher expands its Tartaruga line.


Pircher wins the "Compasso D'Oro – ADI" award with the "Sunset – Movit" mobile climate house.


With the Export of the "Tartaruga" line, Pircher enters the German, Austrian and Swiss markets.


Pircher acquires the "Bioline" line, a high altitude larch wood, and thus expands its range of outdoor furniture.


Pircher widens its range of laminate flooring and wooden trim and finishes.

Pircher Magazine

All of our passion and our dreams.
Heating with wood
Wood, when used properly, is an exceptional ecological fuel. With ...
News from the world of wood and maintenance tips and much more...
Pircher Oberland Srl Via Frau Emma 91I-39039 Villabassa (BZ) Tel. +39 0474 971 111 .   .   .