Pircher's story starts in Dobbiaco, in the heart of South Tyrol. Here, people have always had a particularly close relationship with wood as a source of life and work. Profound knowledge of this unique raw material and the respectful treatment of nature are part of South Tyrolean culture. In passing down the art from father to son, Pircher has managed to combine tradition with technology, woodworking with environmental protection, in that the company now has 90 years of experience in the timber industry.